Golf gets easier when
your body works.
More rotation. More power. A back nine that doesn't fall apart. No swing tips required.
You want a strong, athletic body. You want to play better golf. You want to be a proper dad. And you want to still have a life while you do it. That's exactly what this is.
Sound familiar?
You used to be the fit one. Then life happened — the job, the kids, the endless logistics — and that bloke quietly disappeared. You're not after a six-pack and you're not signing up to a 5am cult. You just want to feel like yourself again.
You've started and stopped so many times you've lost count. The effort's never been the problem. The system has.
You're either all in or completely off it. One bad week and the whole thing falls apart.
You've told yourself it's just what being a dad looks like now. It isn't. You just haven't had the right rules yet.
You want to look strong and feel strong — not just "not fat." And you want to do it without giving up your golf, your beer, or your life.
What this actually is
Most coaching gives you a plan. This gives you a set of rules you can actually live by — built around your specific life, your schedule, and where you're starting from. The goal isn't a 12-week result. It's a body you're proud of that you can actually maintain because the way you got there doesn't feel like punishment.
Some dads need to knuckle down first — dial things in properly before they earn the flexibility to dial up and down. Others are already close and just need the system tightened up. Either way, we start where you actually are, not where you wish you were.
Not just lighter. Actually strong. The kind of body that plays 18 holes and still has something left in the tank at the end.
In the game with your kids, not filming it from the bench with a coffee. That's the real reason to sort this out.
The beer stays. The takeaway stays. The golf stays. You just learn to live a little differently most of the time.
How it works
One-to-one coaching. Not a generic programme with your name on it. We work out where you are, what your life actually looks like, and build from there.
Step 01
We have an honest conversation about where you're at. I'll tell you whether I can help. No pitch, no pressure, no hard sell.
Step 02
3 to 4 sessions a week, 45 minutes each. Built around your actual schedule — not some fantasy one where you've got three free hours every afternoon.
Step 03
The Dimmer Switch. The Rule of Two. Rules you can live by, not a plan you white-knuckle for 6 weeks. Mad week? Dial it down. Big golf trip? We plan around it.
The system
The reason most dads fall off isn't effort. It's that they've got no system that works when life gets messy. These are the frameworks I use myself — and the ones I build every client around.
Busy week? Turn it down to two sessions, not off. You can't fall off a dimmer switch. That's why this lasts years instead of three weeks.
Never two bad food days in a row. Never two skipped sessions in a row. One rule. That's genuinely all you need to stop the yo-yo.
Protein at every meal. Stop lying to yourself about the snacks. Keep the beer — just not every night. Simple habits that actually stick.
The proof
I'm not coaching from a finished version of myself. I'm a dad with a baby, a job, a golf addiction, and a fridge with beers in it. I train 4 times a week at lunch, 45 minutes a session. I still have a pint at the weekend. I'm not special — I've just got a system that doesn't fall apart the second life gets busy.
What people say
The best thing I've done for years. I came with back issues, no energy, and no idea where to start. Freddie built it around my life — not some perfect version of it. I'm stronger, I move better, and the golf has genuinely improved. Didn't expect that last bit.
Client · Online Coaching Programme
Dan came to me at 87kg with back issues and a diet of meal deals and pasties. We didn't overhaul his life — we worked around it. 87kg to 80kg, more energy at work, golf clobber hanging off him. And a golf game that was already miles ahead — sharper than ever.
Dan · Client Case Study
Their commitment to delivering high-quality strength and conditioning sessions is clear in every session they run. The impact of this club has been outstanding.
S. Hanson · Sports Coordinator, Orleans Park School
What's included
One-to-one means one-to-one. Not a PDF with your name on it. Not a group chat. Me and you, building something that actually fits your life.
A personalised training programme built around your schedule — 3 to 4 sessions, 45 minutes
Nutrition guidance that doesn't involve tracking apps or banning the beer
Weekly check-ins and programme adjustments when life gets in the way (because it will)
Direct access to me — not a chatbot, not a Facebook group, not a PDF
The Dimmer Switch system so you never fall completely off the wagon again
Golf-specific training — the movements that add yards and keep your back quiet for 18 holes
The Strong Golfing Dad Rules Book — the one-page system I use myself, yours from day one
A qualified S&C coach who actually lives what he teaches — not just talks about it
The investment
I take on a small number of dads each month. Not because it sounds exclusive — because one-to-one done properly takes real time and I'm not going to water it down.
Not on your phone? Email info@strengthclub.uk with the word START and I'll get back to you the same day. No hard sell. If I don't think I can help, I'll tell you that too.
Simple as that. If you put the work in and don't feel like it's working for you after the first month, I'll refund you in full. No awkward conversations, no small print. After that it's 30-day rolling — you stay because it works, not because you're locked in.
Questions
It's not coming. You've got a kid and a job. This is it now. The good news is you don't need a perfect week — you need a system that works in a messy one.
Find me on Instagram: @trainwithfreddie